Ad of the Day: Extra Gum Wraps Up One of the Year’s Sweetest Love Stories
Brand Marketing
It took an extra long time—more than two years—for Wrigley's Extra Gum to release a follow-up its massively popular "Origami" ad, which, you may recall, told the story of a [...]
Stride Gum Makes a Gaming App That You Control by Chewing
Creativity
"Everyone wants to control video game characters by chewing. Right? Right?!" Working off a brief that apparently read something like that, Stride Gum, Wieden + Kennedy London and Johnny Two [...]
Orbit Gum Helps You Vanquish Giant Annoying Talking Meat and Potatoes
Creativity
I've had way worse airline seatmates than the annoying, anthropomorphized, Jinx-playing serving of meat and mashed potatoes depicted in Energy BBDO's new commercial for Orbit gum. Beats getting stuck with [...]
Gum Election 2012: Stick It to the Candidate You Hate the Most
Creativity
In the event that your polling place was destroyed by Hurricane Sandy, you can still vote for president early by smearing gum on the candidate you hate the most.
Mentos Are Great for Covering Up Your Naughty Bits
Creativity
After the fake Mentos commercial we enjoyed yesterday, it's time for the real thing—a new print campaign by The Martin Agency for Mentos Pure Fresh gum. Four new ads have [...]
The Spot: Chewing Is Believing
Brand Marketing
IDEA: For years under JWT, Stride was "the ridiculously long-lasting gum." Wieden + Kennedy in London, which took over U.S. ad duties in December, felt that positioning had lasted a [...]