Universe’s Most Indulgent Gum Gets a TV Commercial to Match

A true party in your mouth

Stimorol Sensations, a South African gum that appears to be the same thing as Trident Layers, claims to be the most indulgent gum in the universe. In its latest spot by Ogilvy Cape Town, an office drone pops the layered gum, slips away into an indulgent fantasy of synchronized swimmers and fruit waterfalls that cop a feel, and, of course, walks across water to play a saxophone duet with a parrot. The whole thing was put together using an indulgent set that included 30 tons of pink goo. Check out the behind-the-scenes video for shots of the set and a delightfully unenlightening interview with the quirky director, Trevor Clarence. Credits below.


Client: Stimorol Sensations

Agency: Ogilvy & Mather, Cape Town, South Africa

Executive Creative Director: Chris Gotz

Associate Creative Director: Tommy Le Roux

Creative Group Head: Prabashan Panther

Agency Producer: Anthea Beylis

Art Directors: Reijer van der Vlugt, Matthew Pullen

Copywriters: Justin Osburn, Dean Paradise

Production Company: Your Girlfriend

Director: Trevor Clarence

Executive Producer: Linda Bogle

Postproduction: Black Ginger

Sound Design: We Love Jam

Voiceover Artist: Adam Behr