Top 10 Commercials of the Week
Brand Marketing
This week, Luvs dipped its toe in controversy with a spot about breastfeeding in public, beer companies beat around the bush with pitches that subtly sold their brews, and Cartoon Network [...]
Top 10 Commercials of the Week: Aug. 18-23
Brand Marketing
Ad of the Day: Guinness
Brand Marketing
Arthur's Day isn't quite as historic as St. Patrick's Day. The latter has been celebrated for centuries, while the former was invented in 2009 by Guinness as a fabricated holiday [...]
First Mover: Trevor O’Brien
Brand Marketing
Specs Age 33 New gig Evp, executive creative technology director, Deutsch LA Old gig Vp, creative technology director, McKinney
Guinness QR Cup Reveals Scannable Code When Full
Creativity
QR codes have been exhibiting an uncharacteristic characteristic lately—they've been not sucking as much. We had the Korean retailer's 3-D sunlight-activated QR code, which was scannable only at lunch, when [...]
Guinness Turns a Submarine Into a Branded Underwater Bar
Creativity
What shall we do with the drunken sailor? Sign him up for a tour of duty on the Guinness submarine! The vessel comes complete with a "deep-sea bar" and Austin [...]