Microsoft, with help from its search engine Bing, created an artificial intelligence messaging bot called "Tay," which it rolled out this week on
WhatsApp is exploring a way to let brands message its 450 million-plus user base after all, according to a report today.
While South by Southwest Interactive is expected to be a marketing extravaganza next weekend, it's becoming clear that prominent members of tech's Who's Who have other plans.
South by Southwest is expecting a crowd of 28,000 for the interactive portion of its 11-day tech, film and music festival, a SXSW rep told Adweek. That's 3,500 attendees more than in 2012 and 9,000 greater than what showed up two years ago.