McDonald’s Brand Sentiment Drops With ‘Signs’ Campaign, but Not by Much
Performance Marketing
Brands were surprisingly quiet during last night's Golden Globes on social media, except for McDonald's with a new TV campaign dubbed "Signs."
Cheerios Takes Home Dubious Honor of Most Hated Ad During the Golden Globes
Creativity
Twitter is a tough crowd during any high-profile live TV programming, when snark levels always spike. Cheerios learned that the hard way during the Golden Globe Awards on Sunday when [...]
The Genius Who Produces ‘Pure’ Television
For reasons that are not immediately apparent, the girl with the vodka tonic is taking pictures of the actress on the Embassy Row TV monitor, even though the real thing [...]
Fey and Poehler Lead Golden Globes to 6-Year Ratings High
Tina Fey and Amy Poehler not only made the Golden Globes fun again, but they also helped deliver the award show’s highest ratings in six years.
The Golden Globes: Stealth Brits Are Everywhere
It's happened to everybody. You're watching an awards show, minding your own business, and all of a sudden Damian Lewis steps up to the podium and you go, "Wait, WHAT?" [...]