After a brief hiatus, this year's exodus of ad sales chiefs has begun again.Geri Wang, president of ABC Sales, announced today that she will retire in March.
Marketing chiefs represent the single largest cohort in this year’s Adweek 50, our annual list of the most indispensable executives behind the CEO across the marketing, media and tech disciplines.
The key to planning a big event like a broadcast upfront presentation is that if you start big and end big, everything else in between ultimately doesn't matter that much.
For the past two and a half weeks, digital video players and networks have been engaged in a war of words and stats (some of them dubiously parsed) to bolster their contention that viewers are either abandoning broadcast for digital video on sites like Facebook/YouTube—or they're not.
Selecting the Adweek 50 each year gets progressively harder simply because the businesses we cover are increasingly fragmented and nuanced—making it more complicated to identify those who really stand out […]
While it executed all the expected dance moves, screening cut-downs of its fall series before letting late-night prankster Jimmy Kimmel off the leash for his annual Friar’s Club roast of the broadcast biz, ABC on Tuesday afternoon had at least one surprise up its sleeve.
ABC has closed out the last of its upfront negotiations, concluding an arduous process that began 10 weeks ago.The network stuck to its guns throughout the summer bazaar, securing CPM increases in the 7 percent to 8 percent range. Volume estimates vary, although buyers said that ABC isn’t likely to have dropped more than 5 percent.
Turner Broadcasting System has wrapped the bulk of its entertainment network upfront sales, finalizing the last of its deals with the major media agencies just hours ago.
With much of the broadcast upfront market still unsettled—ABC and NBC are still ironing out their pricing strategies—some top-tier cable players have quietly begun piecing together deals with major agencies.