Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.
For the past two and a half weeks, digital video players and networks have been engaged in a war of words and stats (some of them dubiously parsed) to bolster their contention that viewers are either abandoning broadcast for digital video on sites like Facebook/YouTube—or they're not.
But a new ABC study, which analyzed marketing spend and return on investment over three years, makes the strongest case yet to advertisers and buyers—and their budgets—that digital can't match the long-term ROI benefits of advertising on linear TV and its related platforms.