ABC Study Makes the Best Case Yet That TV Advertising Is Still Superior to Digital

Network unveils findings during upfront

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For the past two and a half weeks, digital video players and networks have been engaged in a war of words and stats (some of them dubiously parsed) to bolster their contention that viewers are either abandoning broadcast for digital video on sites like Facebook/YouTube—or they're not.

ABC's Geri Wang presents the findings today. Svennevik/ABC

But a new ABC study, which analyzed marketing spend and return on investment over three years, makes the strongest case yet to advertisers and buyers—and their budgets—that digital can't match the long-term ROI benefits of advertising on linear TV and its related platforms.



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