The television ad market in 2016 saw a 4.4 percent revenue increase over 2015 thanks to the Summer Olympics and the election, according to new data from Standard Media Index.
24: Legacy's World Trade Center installation features the franchise's new hero, played by Corey Hawkins.Fox
While NFL ratings were down across the board this season, the team putting together Super Bowl LI on Fox don't expect any spillover when the game is finally played on Feb. 5.
As this season breakout freshman series, This Is Us keeps getting bigger, as last night's return notched a 3.0 in the 18-49 demo for the first time. And while Fox, which produces the drama, had first dibs on the project last year, execs realized that the best home for the show was actually its broadcast rival, NBC.
Super Bowl LI is one month from today, and it's not too late for marketers to get into the game. While Fox Sports has sold most of its Super Bowl inventory, the company still has a handful of in-game slots left. Fox Sports declined to comment, but sources said it still has a few spots remaining and has been seeking north of $5 million for those 30-second spots.
Whether this season's NFL ratings declines were an election-fueled anomaly—as many network and NFL execs insist—or a lasting trend, they started affecting networks' bottom lines last month, according to new data from Standard Media Index. NFL ad revenue, which had been increasing in September and October, was down 17 percent year over year in November.
Life met art in the 2016 TV Hot List. Veep, a political satire about a White House run, was declared Hottest Comedy, but was trumped by the real thing, which […]
On MSNBC's Morning Joe, just hours after the election of Donald Trump as the 45th president of the United States, the show's co-hosts and panelists sat around a table in 30 Rock's famed Studio 8H. The home of Saturday Night Live was packed with a live audience—and yet, this was a quiet room.
Saying "be careful what you wish for, because you just might get it" is usually a warning, but it was more like a mantra for the Fox Sports ad sales team this year, after a Chicago Cubs-Cleveland Indians World Series that offered everything they could ever have dreamed of, and more.
For one week, at least, baseball is once again bigger than football: 40 million people tuned in Wednesday night to watch the Chicago Cubs win its first World Series title in 108 years.