Publicis Ended 2014 on a Growth Spurt and Expects to Keep the Momentum Going
Brand Marketing
Publicis Groupe grew significantly in the last quarter of 2014, ending the year with $9.62 billion in revenue, good enough to maintain its No. 3 position among ad holding companies. Net income for [...]
Net Income Falls at Interpublic
Brand Marketing
Net income fell at Interpublic Group last year—both in the fourth quarter and for the full year—despite revenue gains in each period. Revenue grew 3 percent in Q4 to $2.12 [...]
Organic Growth Flattens Out for Publicis Groupe
Brand Marketing
Publicis Groupe, in the process of a merger with Omnicom Group, said organic growth was flat in the fourth quarter of last year, in contrast to a 3 percent rise [...]
Omnicom’s Q4 Net Declines 2%
Brand Marketing
Omnicom Group, hit by professional fees related to its proposed merger with Publicis Groupe, said fourth-quarter net income declined 2 percent to $300.5 million from $307.1 million in the same [...]
Facebook Posts $1B-Plus Mobile Revenue
Performance Marketing
Facebook’s mobile business topped $1 billion in revenue last quarter (its Q4) and accounted for more than 50 percent of the social network’s ad dollars for the first time.
Yahoo’s Marissa Mayer Says Turnaround Still in Making
Performance Marketing
Marissa Mayer’s turnaround job at Yahoo looks farther off with its core ad business still in retreat.