fourth quarter

Publicis Ended 2014 on a Growth Spurt and Expects to Keep the Momentum Going

Publicis Groupe grew significantly in the last quarter of 2014, ending the year with $9.62 billion in revenue, good enough to maintain its No. 3 position among ad holding companies. Net income for all of '14, however, fell 9 percent to $815 million, due in part to costs related to acquisitions and the company's failed merger with Omnicom Group.

Twitter Now Has 288 Million Users, But Its Growth Rate Is Under Scrutiny

OK, don't freak out. Twitter's growth appears to be slowing, according to a quarterly earnings call today, but the social network says it's actually gained nearly twice as many users as its own reported numbers show. Whether advertisers will buy that logic, however, remains to be seen.

Twitter Finally Reveals Its Plan to Make Money From All Those Free Tweets Posted Everywhere

Promoted tweets are going to show up outside of Twitter for the first time, the company announced today, revealing part of its strategy for increasing ad exposure that had been been limited to its own site and apps.

Facebook Just Shared Insane Q4 Mobile Numbers and Ad Sales

Facebook's mobile sales continue to skyrocket, now accounting for 69 percent of its advertising business, according to results it shared today.

Despite Falling Display Ad Sales, Yahoo’s Marissa Mayer Maintains a ‘Startup’ Mentality

During a call with analysts today announcing quarterly results, Yahoo chief Marissa Mayer remarked that if her company—founded in the mid-1990s—were a startup, it would be one of the best in the world.

Net Income Falls at Interpublic

Net income fell at Interpublic Group last year—both in the fourth quarter and for the full year—despite revenue gains in each period. Revenue grew 3 percent in Q4 to $2.12 billion and 2 percent for the year to $7.12 billion, compared to the same periods in 2012. On an organic basis, revenue rose nearly 4 percent in the quarter and about 3 percent for the year.

Organic Growth Flattens Out for Publicis Groupe

Publicis Groupe, in the process of a merger with Omnicom Group, said organic growth was flat in the fourth quarter of last year, in contrast to a 3 percent rise in the first nine months.

Omnicom’s Q4 Net Declines 2%

Omnicom Group, hit by professional fees related to its proposed merger with Publicis Groupe, said fourth-quarter net income declined 2 percent to $300.5 million from $307.1 million in the same period of 2012.

Facebook Posts $1B-Plus Mobile Revenue

Facebook’s mobile business topped $1 billion in revenue last quarter (its Q4) and accounted for more than 50 percent of the social network’s ad dollars for the first time.

Yahoo’s Marissa Mayer Says Turnaround Still in Making

Marissa Mayer’s turnaround job at Yahoo looks farther off with its core ad business still in retreat.