The first native ad effort for FiveThirtyEight, ESPN's data-focused politics and sports site, fittingly showcases the science behind how athletes and fans move using research from Degree.
FiveThirtyEight, the ESPN-owned data-driven news site, has become famous for its accuracy in predicting the outcomes of the past two presidential elections.
FiveThirtyEight has partnered with Facebook to gauge the popularity of the Republican and Democratic presidential candidates—in terms of likes.
Specs Current gig Editor in chief, FiveThirtyEight, a Disney/ESPN property Previous gig EIC, FiveThirtyEight, a New York Times property
Despite being considered one of the greatest TV shows of all time, The Wire probably would have died on the vine if creator David Simon were pitching the concept today. Chalk it up to the industry’s slavish devotion to audience metrics.
'Tis the season for the personality-driven news site—and little wonder. A recent eMarketer study revealed that adults last year spent more time with digital media than TV, newspapers and magazines combined. Meanwhile, Pew Research Center reported that news sites generate $800 million to $1.2 billion per year in revenue, and total ad revenue grew 16 percent last year.
News organizations have always treated data as simply a complement to the news, but freshly relaunched FiveThirtyEight is flipping that idea on its head.
Since taking his talents—and FiveThirtyEight blog—from The New York Times to ESPN over the summer, Nate Silver has been busy putting together “[his] own Moneyball team” of editorial staffers in anticipation of the site’s relaunch next year.