FiveThirtyEight, Degree Team Up for Native Ads About Stephen Curry’s Crazy Skills
Brand Marketing
The first native ad effort for FiveThirtyEight, ESPN's data-focused politics and sports site, fittingly showcases the science behind how athletes and fans move using research from Degree.
The Personalities Behind the Latest News Websites—An Explainer
Performance Marketing
'Tis the season for the personality-driven news site—and little wonder. A recent eMarketer study revealed that adults last year spent more time with digital media than TV, newspapers and magazines [...]
How Nate Silver’s FiveThirtyEight Will Tackle the News
Performance Marketing
News organizations have always treated data as simply a complement to the news, but freshly relaunched FiveThirtyEight is flipping that idea on its head.
Nate Silver Staffs Up at New FiveThirtyEight Blog
Performance Marketing
Since taking his talents—and FiveThirtyEight blog—from The New York Times to ESPN over the summer, Nate Silver has been busy putting together “[his] own Moneyball team” of editorial staffers in [...]
Nate Silver Dumps New York Times for ESPN
The New York Times has let statistics wunderkind Nate Silver slip from its grasp, much to the delight of ESPN and ABC News.