Why Purina Went Digital-First With Its Grammy TV Commercial
Performance Marketing
When Purina decided to air a TV commercial during last week's Grammy Awards, the brand leaned on data from a buzzy digital spot that debuted last year.
Arnold Schwarzenegger, Ryan Higa Win YouTube Comedy Week—Maybe
Performance Marketing
Did YouTube's Comedy Week, the company's attempt at a sweeps-like stunt aimed at exciting consumers and advertisers, work? It's hard to say. There weren't any runaway breakouts, at least according [...]
YouTube Sitcom Will See Year Two
Performance Marketing
Here’s an original scripted series born out of YouTube’s 100 funded channel initiative that is coming back for Round 2. And format wise, it’s a lot more traditional than you might [...]