An Unexpected Journey With Werner Herzog
Performance Marketing
In the rainforest. Wearing a bandana and a loincloth, and wielding a chainsaw instead of a machete, he knew exactly what to do." Werner paused and took a sip of [...]
Are These YouTube Stars Coming to a Theater Near You?
Performance Marketing
Lionsgate is betting big on YouTubers and will help distribute the upcoming film, The Smosh Movie, giving a dirt world boost to some popular online stars.
Ad of the Day: Canadian Zombie Stops Being So Damn Nice in Hilarious Film-Fest Ad
Brand Marketing
A lot of U.S. zombies don't get the chance to see things through the eye holes of their neighbors to the north, mostly because of the constant and distracting craving [...]
Perspective: Shaken, Not Stirred
Brand Marketing
When Skyfall opened in theaters in November last year, it became the 23rd film in the James Bond series, which began with 1963’s Dr. No. Judging from the box-office take [...]
Dottie Mattison Is New CEO of Prometheus Global Media
Performance Marketing
Guggenheim Partners senior managing director Dottie Mattison has been named CEO of Prometheus Global Media, the group that owns music, media and entertainment brands Billboard, Adweek, The Hollywood Reporter, Back [...]