Mobile is a hot topic here at the 5th I-Com Global Summit in Seville, Spain, where brands and agencies are trying to move forward an industry bogged down by buckets of data.
They came, they saw, they bid. Nearly 40 blue-chip advertisers—among them PepsiCo, FedEx, State Farm, Toys R Us, Intel and JCPenney—snapped up original ideas during a recent first-of-its-kind event that put content producers in front of deep-pocketed marketers in an auction-style format.
Does it feel like your inbox is always full? A report from Experian Marketing Services might explain why: It showed clients' email volume rose 5.4 percent in the fourth quarter of 2012 versus a year earlier. The biggest volume increase came from the travel category, which jumped 21 percent, followed by publishers (14 percent) and consumer products/services (10 percent).