Erin McPherson

Maker Studios Parts Ways With Chief Content Officer Erin McPherson

Here's a major shake-up at one of the largest multichannel networks: Erin McPherson is departing as chief content officer of Maker Studios.

How to Advertise to the Millennial Who Hates Advertising

Maker Studios' chief content officer Erin McPherson has a few words of advice for marketers trying to reach millennials: You're not going to get them with traditional ads.

Fusion and Maker Studios Team Up With Cross-Platform Partnership

Media company Fusion and online video network Maker Studios have joined together in a cross-platform partnership to theoretically expand the reach of both companies.

Brands Make Prankvertising Positive

In March, Defy Media’s Prank It Fwd series surprised a waitress named Chelsea by giving her the “Best Shift Ever.” Instead of receiving tips, Chelsea got a bevy of bonuses including a vacation and a car.

Yahoo’s Mayer Looking for TV-Sized Hit

At CES, Marissa Mayer had some fun hanging out the cast of Saturday Night Live. Turns out, she wants her own 30 Rock.The Yahoo CEO is aiming big when it comes to original programming. Per multiple sources, the company is talking to various studios and talent agencies in Hollywood in search of a breakthrough series project. Ideally the company would like to develop around three half-hour comedy series that it would present at this year’s NewFronts in New York. While nobody at Yahoo is talking about spending House of Cards, Netflix-type money, Yahoo—under Mayer’s direction—is seeking a buzzy hit that would change the way Yahoo is perceived in the market by consumers and advertisers.One producer estimated that Yahoo may be looking for projects in the range of around $200,000 an episode. But another offered: “Think at least [along the lines of] cable budgets, in the range of $1 to $2 million an episode.”

Big Questions Hang Over Yahoo at CES

CES isn’t just a critical time for TV manufacturers, tablet companies and electronic roller skate inventors to lay out their wares for the year. It’s also turning out to be a vital time for the future of Yahoo.