Yahoo Taps Elle’s Joe Zee to Head Fashion Vertical
Performance Marketing
Yahoo has performed yet another impressive coup in the talent department. Confirming last week’s rumors, the company announced today that it tapped Elle creative director Joe Zee as the new [...]
Are Magazines Downplaying the Figures of Plus-Size Stars?
Performance Marketing
Elle magazine has come under fire for allegedly downplaying the plus-size figure of actress Melissa McCarthy on its latest cover. Critics are saying Elle purposely tried to hide the Bridesmaids [...]
Hearst Touts Live Events at ‘Magazine Upfront’
Performance Marketing
This afternoon at its New York headquarters, Hearst Magazines held what it’s calling “the very first magazine Upfront,” where it showcased new content for the coming year for an audience [...]
3 Ad Agencies Try to Rebrand Feminism. Did Any of Them Get It Right?
Creativity
Does feminism need rebranding? Elle U.K. thinks so, and invited three British ad agencies—Brave, Mother and Wieden + Kennedy—to work on it with three feminist groups. The results, published in [...]
X Factor’s Demi Lovato Has a Passion for the Paranormal
Specs Who Demi Lovato Age 21 Accomplishments Singer-songwriter; judge on Fox’s The X Factor (Season 3 premiered this week); appearing in Glee this season
Who Made the September Issue Covers and Why [Video]
Performance Marketing
As the days get shorter and summer comes to an end, keep that beach body in shape by lugging home a pile of September magazines. Your biceps will scream with [...]