Microsoft’s Marketing Totally Backfired When CNN Used Its Devices as iPad Stands
Performance Marketing
Microsoft's Surface Pro 3 had a bad election night on CNN when the on-air talent used the device to prop up their iPads. Microsoft was a CNN partner as the [...]
Adweek’s Digital Guide to Election Apps and Sites
Performance Marketing
2012 Voters Are Going Further ‘Off the Grid’
Performance Marketing
Mitt Romney's digital director, Zac Moffatt, is among those who have pointed to data showing voters in key swing states like Florida and Ohio are watching less live TV and [...]
Twitter Explodes Over Paul Ryan VP Announcement
Performance Marketing
Turns out searching Twitter handles may have been the best way to predict Mitt Romney's choice for vice president.
How to Reach Off-the-Grid Voters in Ohio
Performance Marketing
Yesterday at Personal Democracy Forum, a yearly gathering of technologists and political elites, Mitt Romney's digital director Zac Moffatt laid out an interesting challenge facing his boss and President Obama—particularly [...]
The 140-Character-or-Less Campaign
Performance Marketing
For those seeking an example of the breakneck pace of the mounting political “call and response” attack cycle, 84 minutes may very well be a new benchmark.