Adweek’s Young Influentials party presented by PopSugar took place at the Gansevoort Hotel in downtown New York. Among the honorees accepting awards were Ogilvy’s Lauren Crampsie, Huffington Post’s Jared Grusd […]
Adweek introduces the 2015 class of Young Influentials, 27 individuals from media, marketing, tech and entertainment who are remaking business and culture. From Jessica Alba—the actress-turned-entrepreneur whose Honest Co. has […]
A fresh look. That's what Keds is hoping for as it approaches its centennial, and the sneakermaker has tapped Kirshenbaum Bond Senecal + Partners in New York to provide it.
"A mind that is stretched by a new experience can never go back to its old dimensions." Ed Brojerdi Illustration: Alex Fine
New Kirshenbaum Bond Senecal + Partners CEO Ed Brojerdi has reached outside the agency to fill its top creative role.
Lori Senecal, CEO of Kirshenbaum Bond Senecal + Partners, has been named president and CEO of the MDC Partner Network. Ed Brojerdi, president and chief creative officer at kbs+, will inherit her CEO role at the agency.
Kirshenbaum Bond Senecal + Partners has hired Kerry Fitzmaurice as its chief marketing officer, which is a new role at the agency.
Kirshenbaum Bond Senecal + Partners is branding diesel. In late June, the New York shop will begin to roll out a national campaign that will position diesel-fueled cars as efficient and powerful. The effort will include a new website, logo and a tagline that will appear in ads for individual German auto brands, according to agency president Ed Brojerdi.