Ed Brojerdi

Facetime: Early October Award Parties, Magazine Celebrations and The New Yorker Festival

Adweek’s Young Influentials party presented by PopSugar took place at the Gansevoort Hotel in downtown New York. Among the honorees accepting awards were Ogilvy’s Lauren Crampsie, Huffington Post’s Jared Grusd […]

These 27 Young Influentials Are Shaking Up Media, Marketing, Tech and Entertainment

Adweek introduces the 2015 class of Young Influentials, 27 individuals from media, marketing, tech and entertainment who are remaking business and culture. From Jessica Alba—the actress-turned-entrepreneur whose Honest Co. has […]

Kirshenbaum Bond Senecal to Kick Off Keds Revamp

A fresh look. That's what Keds is hoping for as it approaches its centennial, and the sneakermaker has tapped Kirshenbaum Bond Senecal + Partners in New York to provide it. 

Breakthrough Marketing Can Only Come From Invention-Based Craft

"A mind that is stretched by a new experience can never go back to its old dimensions." Ed Brojerdi Illustration: Alex Fine

Kirshenbaum Bond Senecal Keeps Its Dual Creative Leadership Model

New Kirshenbaum Bond Senecal + Partners CEO Ed Brojerdi has reached outside the agency to fill its top creative role.

Lori Senecal Named President, CEO of the MDC Partner Network

Lori Senecal, CEO of Kirshenbaum Bond Senecal + Partners, has been named president and CEO of the MDC Partner Network. Ed Brojerdi, president and chief creative officer at kbs+, will inherit her CEO role at the agency.

Kirshenbaum Hires Chief Marketing Officer

Kirshenbaum Bond Senecal + Partners has hired Kerry Fitzmaurice as its chief marketing officer, which is a new role at the agency.

KBS+P Preps Push for Diesel Cars

Kirshenbaum Bond Senecal + Partners is branding diesel.In late June, the New York shop will begin to roll out a national campaign that will position diesel-fueled cars as efficient and powerful. The effort will include a new website, logo and a tagline that will appear in ads for individual German auto brands, according to agency president Ed Brojerdi.