economy

Ad Industry Needs to Get Used to Low Growth Being ‘the New Normal,’ Martin Sorrell Says

In a wide-ranging discussion that touched on the macro forces shaping modern advertising, the implications of Britain leaving the European Union and his own compensation, WPP chief executive Sir Martin Sorrell wrapped the end of the first day of Advertising Week Europe on a somber note.

Coke, Chrysler, Walmart Lean Into Larger Causes

The concept of brand values—as in selling something bigger than soda, cars and clothes—has been a recurring theme today at the ANA Masters of Marketing conference.

Lingerie Celebrates Japan’s Plan to Stimulate Growth

Triumph, a marvelously named Swiss-owned women’s clothier in Japan, has unveiled its annual concept bra, which might just be the first economics-themed lingerie.

Voice: The Connected Protagonist

The fusion of the social economy and the digital communications world has created an environment from which a new generation of consumer—the Connected Protagonist—has emerged.

Top 10 Commercials of the Week: Aug. 10-17


Marketers and Agencies Split on 2012 Prospects

Marketing leaders—in contrast to their more buoyant agency brethren—generally seem more cautious than optimistic about growth in the new year. And, of course, who would know better than those who control the purse strings?