DSP

Rocket Fuel Lives Up to Its Name in First Day of Trading

Rocket Fuel, a DSP that advertises campaign creation by artificial intelligence and includes inventory on Twitter and Facebook, was priced at $29 a share yesterday before its IPO. Today, the stock opened at $59.95 and climbed to more than $62 before hovering in the mid-fifties for the rest of the day. Is it 1999 again?

Voice: Hardly a Wreck

Zach Coelius is CEO of San Francisco-based ad tech firm Triggit. The famously outspoken Coelius took some umbrage with a recent Adweek feature. We invited him to respond: