Dodge Dart

Ad of the Day: The Dodge Dart Makes Craig Robinson and Jake Johnson Hate Each Other

What would happen if you took one of the best characters from The Office and moved him next door to the undisputed best character from New Girl? This ad campaign. That's what would happen.

Datsun’s Revival Won’t Be a Nostaglia Play

Nostalgia won’t play a role in the marketing behind Datsun’s 2014 comeback.

Top 10 Commercials of the Week

This week, Starbucks shows some love for the most hated day of the week, Dean Winters brings more mayhem for Allstate, and Internet Explorer—like many of us—is nostalgic for the '90s.

Dodge Dart’s Gift Registry Lets Friends and Family Help You Buy a Car

Quick-witted, energetic and amusingly excessive, Wieden + Kennedy's TV campaign for the Dodge Dart has quietly become one of the most entertaining on the air. Now, agency and client are bringing some of that fresh perspective to the social space with the Dodge Dart Registry, an online program that lets friends and family buy bits and pieces of the vehicle for you—much like a wedding registry allows them to buy you housewares.

Dodge Goes Back to High School

Producing good branded entertainment content is tough. Producing branded entertaiment that young male gamer types will watch—good luck. But what if you just make your brand a character in a Web series, in a way that totally makes sense?