Distribution

The 2016 Digital Content NewFronts Were Defined by Partnerships

In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek

A Viral Audience Can Only Happen With the Right Marketing Bait

I was channel surfing the other night and landed on Discovery Channel’s Deadliest Catch.

Viacom, DirecTV Settle Carriage War

Viacom has reached an agreement with DirecTV after a 10-day blackout that shut 20 million subscribers out of popular networks Comedy Central, MTV and Nickelodeon, and two dozen others.