3 Steps to Complete a Competitive Content Marketing Review
Performance Marketing
You’ve got to know what’s out there if you’re going to attract the audience you want. So it’s worthwhile to evaluate your content marketing in relation to what’s already out [...]
F+W Media Taps Power of Alternative Distribution
This week F+W Media announced a unique distribution partnership with URP Music Distributors. The vinyl record distributors will place F+W’s magazine Goldmine, a music title geared toward record collectors, in [...]
Finding a Place for Legacy Media in Your Revenue Mix
Selling and maintaining print products may actually be viable. Yes, really. News is disposable and has a lifespan, but niche content focused on other interests and hobbies is more likely [...]
A Modest Proposal: How to Grow Magazine Sales at Specialty Retail
In the first week of January 2017 major retailers announced that they would close hundreds of brick-and-mortar stores, eliminating major outlets for magazine distribution. Now, more than ever, it is [...]
What Everyone Gets Wrong About What’s Wrong With The Newsstand
People in Magazine Land love to talk about how stupid our industry is, and no part of the business comes in for more ridicule than the shrinking newsstand system. To [...]
The 2016 Digital Content NewFronts Were Defined by Partnerships
In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek