digital review

4 Shops Vie for Honda’s Digital Account

American Honda Motor Co.'s digital marketing review pits agencies from three major holding companies against a key roster shop.

Consolidation Is the Goal in Honda’s Digital Review

In its digital creative review, American Honda Motor Co. seeks to consolidate the bulk of its business at a single shop, according to sources.

Nintendo Adds Deutsch L.A. to Its Roster

Deutsch LA has filled the hole where Sony PlayStation used to be.

JPMorgan Chase Calls a Digital Review

JPMorgan Chase is reviewing its digital advertising business, which sources describe as a massive undertaking, given the company’s numerous divisions and agency relationships.All told, the company spends an estimated $70-80 million annually on digital ads across all divisions, including the retail bank, card services and investment banking.

Reckitt Benckiser Picks Digital Shop for Cold Remedies

The agency formerly known as LBi has won a pitch to handle digital marketing around a trio of Reckitt Benckiser healthcare brands, the company has confirmed.The brands are Mucinex, Cepacol and Delsym. Revenue on the business is estimated at $1 million.

Reckitt Benckiser Conducts Digital Search

Talk about a timely search. Amid the thick of cold season, Reckitt Benckiser is seeking an agency to create digital ads for three of its cough, cold and flu brands.Sources identified the brands as Mucinex, Cepacol and Delsym. Revenue on the assignment is estimated at $1 million.