American Honda Motor Co.'s digital marketing review pits agencies from three major holding companies against a key roster shop.
In its digital creative review, American Honda Motor Co. seeks to consolidate the bulk of its business at a single shop, according to sources.
JPMorgan Chase is reviewing its digital advertising business, which sources describe as a massive undertaking, given the company’s numerous divisions and agency relationships.All told, the company spends an estimated $70-80 million annually on digital ads across all divisions, including the retail bank, card services and investment banking.
The agency formerly known as LBi has won a pitch to handle digital marketing around a trio of Reckitt Benckiser healthcare brands, the company has confirmed.The brands are Mucinex, Cepacol and Delsym. Revenue on the business is estimated at $1 million.