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Talk about a timely search. Amid the thick of cold season, Reckitt Benckiser is seeking an agency to create digital ads for three of its cough, cold and flu brands.
Sources identified the brands as Mucinex, Cepacol and Delsym. Revenue on the assignment is estimated at $1 million.
Reckitt has contacted agencies via search consultancy Ark Advisors in New York, according to sources.
Interested shops have replied to a request for proposals and await the next step: a cut to a half-dozen or so contenders that Reckitt executives will then meet, sources said.
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