Dentsu Aegis Launches an Agency Focused on the Growing B2B Sector
Brand Marketing
Dentsu Aegis Network continues making strides to expand its footprint on the global stage.
If Iran Sanctions Lift, Will Ad Companies Rush In?
Brand Marketing
Sir Martin Sorrell, the WPP chief, has called Iran the last great, untapped market for growing his business.
Mondelez’s Goal in Global Media Review is Efficiency
Brand Marketing
Like Coca-Cola, Citi, SC Johnson and Wells Fargo, Mondelez International is only considering incumbent shops in its global media review.
Mcgarrybowen N.Y. Hires a New President
Brand Marketing
BBDO executive Simon Pearce is the new president of mcgarrybowen New York. He will take over for Tom Sewell, who has been in that job since last May and will [...]
Mindshare Fills a Role That’s Redefining the Agency
Brand Marketing
In his ongoing bid to redefine what a media agency can be, Mindshare North American CEO Colin Kinsella has recast in a significant role.
Are Ad Agencies the Next Target for Sears Holdings’ Cost-Cutting?
Brand Marketing
Sears Holdings has contacted ad holding companies about handling all marketing communications for Sears and Kmart, sources said. Collectively, those brands spent $560 million in media last year—the majority of [...]