How Publishers Are Getting “Data-Fleeced” by Ad Networks
Melody Kramer’s recent piece, “When newsrooms don’t own their data, other companies profit” on Poynter should be a hard and fast wake-up call for publishers. Kramer, a former digital strategist [...]
Senators Introduce Bill to Regulate Data Collection
Performance Marketing
Commerce chairman Jay Rockefeller (D-W.Va.) and Sen.
Senate Commerce Report Says Data Brokers ‘Operate Behind a Veil of Secrecy’ [Updated]
Performance Marketing
Today was Jerry Cerasale's last day as the head lobbyist for the Direct Marketing Association. It may also have been one of his least enjoyable.
Government Report Calls For Comprehensive Privacy Law
Performance Marketing
A new report on consumer privacy from the Government Accountability Office concludes that there ought to be a comprehensive federal law governing the collection, use and sale of personal information [...]
Fast Chat: DMA’s Peggy Hudson on Defense of Data Marketing
Brand Marketing
Peggy Hudson truly enjoys walking into a room full of 100 strangers and leaving knowing most of them. A quintessential Washington insider, Hudson is now relying on her well-honed D.C. [...]
Big Data Added $156 Billion in Revenue to Economy Last Year [Updated]
Performance Marketing
Responding to growing Washington attacks on data brokers, the Direct Marketing Association is mounting its biggest defense by unveiling a new study Monday during its annual conference in Chicago. The [...]