Television advertising has been a pretty conservative marketplace: You buy Nielsen ratings, you make 30-second advertisements and sometimes you buy product placement.
The White House report on big data and privacy, due out this week, will call out the potential use of big data as a way to discriminate or take advantage of vulnerable consumers, the Associated Press reported.
Today was Jerry Cerasale's last day as the head lobbyist for the Direct Marketing Association. It may also have been one of his least enjoyable.
A new report on consumer privacy from the Government Accountability Office concludes that there ought to be a comprehensive federal law governing the collection, use and sale of personal information by companies since there currently is none.
Peggy Hudson truly enjoys walking into a room full of 100 strangers and leaving knowing most of them. A quintessential Washington insider, Hudson is now relying on her well-honed D.C. contacts and lobbying chops for the Direct Marketing Association as its new svp of government affairs.
Responding to growing Washington attacks on data brokers, the Direct Marketing Association is mounting its biggest defense by unveiling a new study Monday during its annual conference in Chicago. The study quantifies how much of the economy is driven by companies that use consumer-level data to market and retain consumers.
Trying to determine where data brokers get personal information about consumers, Sen. Jay Rockefeller (D-W.Va.) queried 12 personal finance, health, and family-focused websites that collect and share visitors' information from surveys, sweepstakes and questionnaires.
The Direct Marketing Association has hired a new top lobbyist. Peggy Renken Hudson will serve as senior vp of government affairs, replacing Jerry Cerasale, who plans to retire at the end of the year.Between now and the year, Hudson will be working with Cerasale, who is capping off 20-years with the DMA.
Hoping to keep regulators at bay, Acxiom, one of the world's largest data brokers, today launched a portal that shows consumers the data that the company has on them and lets them make changes or opt out.