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Why UFC’s New York City Debut Is Such a Big Deal, and How Brands Are Cashing In

Brand Marketing

By Christine Birkner

The mixed martial arts franchise Ultimate Fighting Championship has never been in such fighting form. Since it was founded in 1993, it has become an established part of the sports [...]

Convergent TV

King of the Hill’s Hank Returns to Promote UFC 200 in New Adult Swim Branded Spot

By Jason Lynch

Brand Marketing

Dana White Has Built the UFC Into the Largest Pay-Per-View Event on the Planet

By Sam Thielman

Brand Marketing

How the World’s Top Sports Marketers Learned to Love Mobile, Social and Female Fans

By James Cooper

Convergent TV

Let It Bleed: UFC Is Big Business for Fox

By Anthony Crupi