Dana White Has Built the UFC Into the Largest Pay-Per-View Event on the Planet

Asked what it’s like to run the Ultimate Fighting Championship, the ruling franchise of the mixed martial arts world, Dana White doesn’t mince words. “This job is insanity,” he says. “Every morning when I wake up, bad shit happens.” It may sound insensitive to say as much, White adds, “but when human beings are your product, bad things happen.”