Crystal Light

What Do Pizza Pringles and Birthday Cake Oreos Really Taste Like?

From Lay’s Chicken and Waffles potato chips to mojito-inspired Crystal Light, packaged-food marketers have become pretty bold about experimenting with flavors.

Perky ‘Trudy’ Drives True Lemon Push

A perky, energetic character named “Trudy” is central to Roth Partners’ first work for True Lemon, a natural lemon flavoring for water that’s looking to steal share from bigger players like Crystal Light.

Crystal Light Prepares Women for Wet and Wild Adventures

Crystal Light began airing a new spot by mcgarrybowen this week that swaps out the old theme, "Water your body," for a play on a different kind of wetness.