Cover Girl

Nike Cuts Adrian Peterson as Brands Continue to Condemn NFL

Nike will no longer sponsor National Football League star Adrian Peterson, who was re-suspended by the Minnesota Vikings this morning stemming from allegations of abusing his 4-year-old son.

Cover Girl Ad Gets Photoshopped Into a Strong NFL Protest Meme

The National Football League's problems of the last week are well known.

The VMAs Inspired Good and Bad Branded Tweets

The good and the bad were on full display in last night’s tweets for MTV’s Video Music Awards. Nicki Minaj's wardrobe malfunction and praise for Beyonce as the queen of the show topped Twitter posts, while, according to Britney Spears, Miley Cyrus has been recast as a Mother Theresa-styled celebrity for her work with the homeless.

Pulpo Media Debuts Data Platform for Hispanic Advertisers

Pulpo Media, an agency that services brands such as Kellogg's, Nike, General Mills, Disney, Best Buy and FedEx, has announced a data platform that is designed to better define Hispanics for marketers.

Adweek’s Top 5 Commercials of the Week

In this week's best new commercials, Katy Perry and other famous women launch a new battle cry for CoverGirl. Jeff Gordon pulls another prank for PepsiMAX. British mobile company Three charms with the viral formula of cute girl plus singing kitty. Jägermeister speaks the language of its core audience with an artful surf-themed spot.

Pepsi, GM Bail on Fox’s X Factor

After serving as the flagship sponsor of Fox’s The X Factor for its first two seasons—an agreement that included extensive integrations and interactive elements—Pepsi has passed on a third go-around with the show.

Miley’s Moves Seduce 10 Million Viewers for the VMAs, Up 47 Percent in the Demo

Sneer all you want at Miley's crotch-thrusting antics with Robin Thicke (for the four of you who weren't watching, see the entire Ron English-ish fever dream below)—the VMA's were outrageous enough to nab 10.1 million total viewers and a 7.8 rating among people 12-34 (the network's target demo).