Turner's upfront presentation this morning became the first to feature a drone and a Wolf.
CANNES, France—Conan O'Brien wants advertisers' money but also wants creative freedom with the brand integrations on his show, a requirement that benefits both sides, he told Anderson Cooper in a packed house at the Cannes Lions festival here this morning.
The more screens you have, the more likely you are to engage in media multitasking. To find out what all that means for programmers and advertisers, the Time Warner Medialab conducted a series of studies of multitasking behaviors. On the one hand, advertisers will have to work harder to get and keep people's attention as they flit from screen to screen, the studies suggested.