Complex is taking a show, don't tell approach in its presentation to advertisers. The media company took up residency at YouTube Space New York all day Friday, allowing media buyers and brands to look in as content creators did their thing.
The interactive portion of the South by Southwest festival in Austin may be over, but that doesn't mean that digital media brands have packed up their bags. Several digital-facing companies and publishers have decided to activate outside the traditional period reserved for their wares, further blurring the line between online and mainstream media.
When attendees at the 10th annual Advertising Week on Monday pick up their 263-page guide, by the sheer weight of that book, they'll know there's no shortage of content. That's by and large the case every year at the New York City trade show, but this program reflects a changing landscape of issues.