Chrysler Is Mum About Rumors of a Bob Dylan Super Bowl Ad
Brand Marketing
Chrysler is not discussing reports that it has bought time on Sunday's Super Bowl and will air an ad starring Bob Dylan.
Coke, Chrysler, Walmart Lean Into Larger Causes
Brand Marketing
The concept of brand values—as in selling something bigger than soda, cars and clothes—has been a recurring theme today at the ANA Masters of Marketing conference.
Chrysler Goes From Eminem and Clint to Ron Burgundy?
Brand Marketing
Eminem, Clint Eastwood, Paul Harvey and Ron Burgundy? Yes, Burgundy, the fictional anchorman played by Will Ferrell, is the latest celebrity to align himself to a Chrysler brand, in this [...]
Jeep Stole Grey’s Thunder in the Gillette Pitch
Brand Marketing
To hear Tor Myhren tell it, Grey was dead in the water at one point during the agency’s successful bid for Procter & Gamble’s Gillette account.
Organic’s Thomas Says Context Is King When Analyzing Data
Brand Marketing
As one of marketing’s first digital agencies, Organic is credited with creating the industry’s first banner ad in 1994.
Show Me the Moneyball: March Madness Generates $1 Billion in Ad Sales
Arguably the most spellbinding three weeks in sports, the NCAA Men’s Division I Basketball Championship now stands as the most lucrative postseason advertising juggernaut.