Convergent TV

Show Me the Moneyball: March Madness Generates $1 Billion in Ad Sales

Kantar Media study puts college hoops at the head of the class

By Anthony Crupi

March 6, 2013

Arguably the most spellbinding three weeks in sports, the NCAA Men’s Division I Basketball Championship now stands as the most lucrative postseason advertising juggernaut.

Anthony Crupi
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