charity

This Daring PSA for Organ Donation Introduced the Jerk Everyone Came to Love

We come from different places, have our individual jobs, families, hobbies, charms, quirks and beliefs. But among the things we all have in common: everybody everywhere knows somebody who's a giant asshole.

Cristiano Ronaldo’s New Charity App Lets You Post Selfies With Him, Topless or Otherwise

If selfies are the ultimate expression of digital narcissism, soccer star Cristiano Ronaldo is doing it all wrong.  Ronaldo's new smartphone app, CR7Selfie, seems appropriately vapid on first blush—it lets you fake a selfie with the chiseled athlete by dropping in shots of him in various states of attire or undress. But the app is actually a charity push, with a portion of proceeds from the $1.99 purchase price on iTunes and Google Play going to Save the Children. Future photos and filters will be sold in-app for 99 cents, and an unspecified portion of that revenue will also go to the charity.

Charity: Water’s Gorgeous NYC Digs Were Made Possible by Donations

Founded in 2006, nonprofit organization Charity: Water is on a mission to bring clean drinking water to everyone on Earth­. To date, the organization has funded almost 19,000 water projects […]

Infographic: Inside the Minds and Motivations of Today’s Charitable Donors

The year-end holidays mark a time of increased mindfulness around charitable giving. DDB U.S. gathered data on over 6,000 U.S. adults regarding habits, trends and values of those who made charitable donations, either in the form of money, time or goods, over the past year. In doing so, it found that brands can do a lot to impact relationships with consumers.

Canadian Cancer Society Invites You to Fight Your Fears and Help Save Lives at the Same Time

Are you afraid of heights? Swimming with sharks? If you have a phobia you've been meaning to overcome, now is a particularly good time, thanks to a new campaign from the Canadian Cancer Society that lets you simultaneously raise money for the fight against cancer. The idea behind the cash-and-awareness push, called the Fearless Challenge and created by Lowe Roche, is basically Kickstarter meets Fear Factor for a good cause. Make a video of yourself describing your fear, set a target for how much cash it will take to get you face that fear, and when you've reached your fundraising goal, make another a video proving that you didn't chicken out. It launches with endorsements and pledges from celebrities, many of them actors. Kevin Zegers (of Air Bud and Gossip Girl), for example, will face his fear of embarrassment and confrontation by fighting a professional sumo wrestler for $10,000. Jonathan Keltz (of The CW's Reign and HBO's Entourage), who is terrified of spiders, will allow himself to be covered in tarantulas for $5,000. Self-described control freak Italia Ricci (of ABC's Chasing Life) will submit to a stunt drive with boyfriend Robbie Amell (of The CW's The Flash) for $2,000. The strategy is, overall, a clever one. It offers a relatively lighthearted way to approach an issue that's deeply scary, while also seeking to address the problem substantively. Proceeds from the campaign will go toward cancer research and support services for cancer patients and their families. And one of the campaign's key premises, that "no fear is too big or small," is a great one, sure to help keep the scope broad. Case in point: One of the challenges features a shy guy pledging to high-five strangers for $100. The woman who is promising on her pledge page to hug a circus clown for $100, though, really might want to reconsider. It's perfectly rational to avoid that.  Check out more videos and campaign materials after the jump.

How an Agency’s Fight Against AIDS Led to an Unforgettable Moment With Bono

Jonathan Ive, Apple design svp (Getty Images)

Each Page of This ‘Drinkable Book’ Is a Water Filter That Removes Deadly Bacteria

Drinking is fundamental. With that thought in mind, DDB New York and Water Is Life have authored a Drinkable Book that not only educates at-risk populations on sanitation and hygiene, but also provides a means to purify contaminated water.

Pornhub Marks Arbor Day by Planting a Tree for Every 100 Big-Wood Videos Watched

This Arbor Day season, Pornhub has found a new way to celebrate its commitment to giving America wood.

Anonymous Donor Buys Thank-You Billboard for Batkid

Just in case you thought the San Francisco Batkid story couldn't get any cuter, a mysterious billboard near the Bay Bridge is thanking the miniature hero, better known as 5-year-old leukemia patient Miles Scott, for keeping the city safe.

Sean Bean Stars in (and Survives!) a Charming Make-A-Wish Ad

Considering that Sean Bean can barely make a walk-on cameo without his character being butchered, it's pretty impressive how much he can survive in his newest U.K. ad appearance.