Infographic: Inside the Minds and Motivations of Today's Charitable Donors

74% prefer giving to local nonprofits over global causes

The year-end holidays mark a time of increased mindfulness around charitable giving. DDB U.S. gathered data on over 6,000 U.S. adults regarding habits, trends and values of those who made charitable donations, either in the form of money, time or goods, over the past year. In doing so, it found that brands can do a lot to impact relationships with consumers.