Amy Schumer may be the world's worst babysitter, but she will take her nephew and niece back-to-school shopping at Old Navy. A new 60-second ad marks the star's debut for the clothing chain as its spokescomic. In it, she demonstrates her total ineptitude at looking after children, like feeding her charges by slopping milk into a box of cereal, and handing them each a fork. Luckily, she knows enough to call some cool kid and get his advice on where to take them to buy clothes. Unluckily, she sweeps them out of the house without finding them shoes to wear—and knows too little to avoid making a total fool out of herself.
Veep actress Julia Louis-Dreyfus is back to star in more commercials for Old Navy, and this time she's an uptight suburban smother mother helping promote back-to-school sales.
Once upon a time, Old Navy commercials were generally accepted as wonderful. They were bright, colorful, kitschy, silly and instantly recognizable. But eventually, as these things go, they got old. The public moved on, while Old Navy, with its mannequins and goofy taglines, remained stuck in the 2000s.
Old Navy had a long and largely fruitful relationship with Crispin Porter + Bogusky. But the retailer seems reinvigorated creatively since splitting from CP+B last summer.