Ad of the Day: Julia Louis-Dreyfus Is an Insanely Overbearing Mom in Her Best Old Navy Ads Yet

Still dressing her tween son

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Veep actress Julia Louis-Dreyfus is back to star in more commercials for Old Navy, and this time she's an uptight suburban smother mother helping promote back-to-school sales.

Last seen holding up an elevator full of people, she is way less obnoxious in this new work from agency Chandelier, which isn't necessarily saying much given that she's basically torturing her poor, overdressed son by being shamelessly overbearing on his first day.

She does get an assist from the world's least sassy pre-teens, who also know a surprising amount about the costs of their clothes and are very eager to share that information with an adult, rather than just giving her the side-eye she deserves.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in