Measurement company Origami Logic analyzed the social engagement of 55 March Madness-focused marketers—19 official NCAA spons
College basketball's Sweet 16 bracket tips off on Thursday night. And while hoops fans watch to see if West Virginia can pull off a miracle and upset favorite-to-win-it-all Kentucky, the marketers for deodorant Degree Men may want to keep their eyes on financial company Capital One. In terms of social branding, they're going head-to-head. Well, kind of.