Cabletelevision Advertising Bureau

Broadcasters, Cable Companies and MVPDs Unite to Form the New Video Advertising Bureau

The Cabletelevision Advertising Bureau (CAB) is dead—long live the Video Advertising Bureau (VAB). As of today, the CAB, founded in 1980, has dissolved and been replaced by a bigger, brawnier organization comprising 110 broadcast and cable networks and the 11 largest MVPDs to form a single voice to promote the power of video advertising.

A Man Discovers He’s a Bot in This Amusing Warning About Click Fraud

Click fraud is a big problem, but it's also an exceedingly boring topic. So, how do you liven it up to warn marketers about it? The Cabletelevision Advertising Bureau has tried a bit of comedy in the hopes that it will get more attention than a white paper.

Millennial Women Are Not Cutting the Cord

A new report from the Cabletelevision Advertising Bureau says that millennials, women 18-24 in particular, are not cutting the cord as quickly as previously thought.

Cable Upfront Haul Passes the $10 Billion Mark

While the national cable TV networks continue to siphon off upfront dollars from the broadcasters, the days of torrid double-digit volume increases appear to be a thing of the past.

Turner Wraps Upfront Business; Broadcast Still in Motion

Turner Broadcasting System has wrapped the bulk of its entertainment network upfront sales, finalizing the last of its deals with the major media agencies just hours ago.

Fox, ABC Begin Hashing Out Upfront Deals

Call it the déjà vu upfront.

Bad Moon Rising: Unfavorable Indicators Dog Broadcasters

Although clients’ budgets won’t be registered for another two months or so, analysts and media buyers are already saying that the 2013-14 upfront marketplace won’t be particularly memorable.

Good News/Bad News: Cable Notches Record Upfront Haul, but Market Is Slumping

After two consecutive years of record growth, the cable advertising market has cooled down considerably—and if the current scatter market is any indication, the networks could be in for a long, cold winter.

CAB Touts Another Killer Year for Cable

It was another banner year for the national cable networks, as overall ad sales in 2011 surpassed the $22 billion mark. Having crunched the numbers for all ad-supported cable nets, the Cabletelevision Advertising Bureau reported a total haul of $22.1 billion in sales revenue, marking an 8 percent increase from $20.5 billion in 2010.

CAB Eyes Cable Upfront Haul at $9.29 Billion

After a frenzied selling season that saw top-tier cable network groups writing price increases of as much as 15 percent, the final tally for the 2011-12 upfront is in. At the risk of trafficking in a vast form of understatement, business was a-boomin’.