After a frenzied selling season that saw top-tier cable network groups writing price increases of as much as 15 percent, the final tally for the 2011-12 upfront is in. At the risk of trafficking in a vast form of understatement, business was a-boomin’.
According to calculations made by the Cabletelevision Advertising Bureau, ad-supported cable nets took in $9.29 billion in upfront commitments, making this the most lucrative sell-off in history.
The CAB figure represents a 16 percent improvement from last year’s haul of $8 billion.
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