Fox, ABC Begin Hashing Out Upfront Deals

Déjà vu all over again as spring bazaar gets off to a fast start

Call it the déjà vu upfront.

In what appears to be a simulacrum of last year’s orderly upfront bazaar, Fox and ABC have started writing deals with some of the major media agencies. And while both networks are believed to be the furthest along in the process, every broadcast sales chief is currently engaged in discussing budgets and pricing with buyers.

While the numbers remain fuzzy, sources on Wednesday said that Fox is looking for CPM increases that are in line with the 8 percent gains it secured during the 2012-13 bazaar.

The Fox deals are falling into place almost a year to the day after the previous upfront market began heating up.

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