Butler Shine Stern and Partners

Ad of the Day: Mini Brings Its ‘Defy Labels’ Campaign to the Olympics in Style

Rejecting derogatory labels and refusing to let other people's prejudice hobble your success is the theme of BMW Mini's Olympics push from Butler, Shine, Stern & Partners.

RE/MAX Taps Camp + King to Launch New Creative Strategy

Camp + King, San Francisco, has landed lead creative duties for RE/MAX, winning the business from Leo Burnett after a review.Butler, Shine, Stern & Partners and mcgarrybowen were the other finalists. Burnett had been creative lead on the global real estate franchisor's business since 2013.

Coca-Cola’s Zico Launches First Work From BSSP

Coconut water Zico, under new majority ownership, is broadening its ad strategy.