Britney Spears

Fox Cancels The X Factor

Simon Cowell’s latest attempt to salvage The X Factor has come to naught, as Fox on Friday said it has pulled the plug on the series. 

New Britney Spears Video, ‘Perfume,’ Sure Seems Like One Big Ad for Her Perfume

"Perfume," the newest single off Britney Spears' latest album, Britney Jean, is ostensibly about a weird love triangle. But what it really seems to be about is selling the singer's fragrance line.

Pepsi, GM Bail on Fox’s X Factor

After serving as the flagship sponsor of Fox’s The X Factor for its first two seasons—an agreement that included extensive integrations and interactive elements—Pepsi has passed on a third go-around with the show.

‘The Voice’ Drowns Out ‘The X Factor’

The season two premiere of Fox’s refurbished The X Factor didn’t quite have the impact the network was hoping for, as a bonus helping of NBC’s The Voice disrupted the opener.

Oops!…Fox Did It Again

It was perhaps the worst kept secret in the business, but when Simon Cowell on Monday afternoon introduced Britney Spears as one of The X Factor’s new celebrity judges, the crowd at the Beacon Theater let out quite a whoop, y’all.

Britney back to skimpy old self for Candie’s

Candie's signed Britney Spears to model its clothes back in March and hosted exclusive backstage video footage of Spears' Virgin-sponsored concert tour, which appears to have a circus–burlesque–powertool theme. They […]

Virgin Mobile in front row for Britney’s tour

Yes, we know it makes one a bit queasy to see the word "mother," or for that matter, the word "virgin," in close proximity to the name "Britney Spears." Our […]

Britney teases the masses with VMA ads

MTV’s new Video Music Award promos include none other than Ms. Britney Spears, looking remarkably clean, clear-eyed and adorably flirty. Spots here and here. Speculation is rife that Ms. Spears […]

Hi, this is Britney, can I put you on hold?

Which celebrity has the ideal personality to be a call-center representative? Proving that consumer research can never be too odd, a Maritz Poll put that question to customers of banks […]

What, doesn’t it look like Britney Spears?

Britney Spears’ new perfume ad has folks buzzing about what fiendish spell she must have cast to inhabit the body of an unsuspecting and malnourished 18-year-old. But what’s with all […]