Brian Fitzgerald

Online Fraud’s Next Victim: Mobile Advertising

Mobile advertising’s lack of a cookie—a nugget of data that tracks consumers’ digital activity—is both a blessing and a curse. While marketers aren’t able to target consumers the same way they can on laptops, ad fraud also has been less prevalent. But now, with the growth of mobile ad budgets, sophisticated scammers are seeing a new lucrative opportunity.

Publishers Are Responding to Brands’ Viewability Concerns

Viewability has been one of the hotter topics in the digital marketing space this year, and at the heart of the chatter is the Media Ratings Council's decision to lift its advisories against viewability metrics for display and