How an Already Damaged Reputation Got Worse and Worse
Performance Marketing
We’ve all witnessed how impaired corporate or brand image can undermine both consumer trust and financial performance. Recently, Target’s CEO was relieved of his duties because of the massive customer [...]
Cablevision’s Optimum Seeks ‘Voice’ in Creative Search
Brand Marketing
Product-focused, transaction-orientated advertising apparently isn’t moving the needle enough for Cablevision’s Optimum brand.