Bloomberg LP Poaches Atlantic Media’s Justin Smith
Performance Marketing
Bloomberg LP has made another big raid on old media again, poaching Justin Smith from the Atlantic Media Co. to be global media CEO.
‘The Atlantic’ Names Creative Director
Performance Marketing
The Atlantic hired Darhil Crooks as its new creative director as it seeks to inject more innovation and drama into its somewhat somber pages.
The 10 Most Controversial Mag Covers (Recently) Published
Performance Marketing
Sex sells. If it bleeds, it leads. There is value to shock—you don't have to be slinging dirt for TMZ to understand that.
Newsweekly Conceptual Covers on the Rise—Again
Performance Marketing
Times may be tough for newsweeklies on the advertising and circulation fronts, but they’re having a bit of fun lately. While Time and Bloomberg Businessweek collected top honors from their [...]
‘Businessweek’ Unwraps New Website
Performance Marketing
Two years ago, Bloomberg LP bought Businessweek and pumped resources into the editorial product, making it a more visual and snappy read.
Hot List: Hottest Creative Player
Brand Marketing
Business titles have never been much to look at, with all those pictures of old white guys. So with the tough state of business magazines, few might have expected Businessweek [...]