'Businessweek' Unwraps New Website

Venue will provide more links to Bloomberg.com


Two years ago, Bloomberg LP bought Businessweek and pumped resources into the editorial product, making it a more visual and snappy read. Now, it’s relaunching Businessweek.com in hopes of doing the same for the magazine’s website.

With the relaunch, effective today, the formerly generic-looking Businessweek.com reflects the look of the magazine, which creative director Richard Turley has given a bold new redesign. Photos dominate the home page, and there are bright color-coded section tabs, just like those in the magazine.

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