Blair Witch Project

As Virtual Reality Content Gains Traction, Bigger Dollars Flow to Ad-Tech Players

There's been a ton of investor money pouring into content-driven, virtual-reality startups like Within and Lucid

Ad Tech Companies Are Testing New Formats Like Virtual Reality and 360 Video

Seventeen years ago, The Blair Witch Project revolutionized movie marketing by turning an indie horror film into a blockbuster with a low-budget viral campaign. Now, just ahead of the third installment of the franchise on Sept.