Bill Bernbach

The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers

A few months back, someone in the pages of Adweek suggested that, given all the changes technology has brought us, we need to redefine advertising.

Bob Jeffrey’s Biggest Influence Was Bill Bernbach

In nine days, JWT's Bob Jeffrey will join the ranks of former agency chiefs as he shifts, as planned, to non-executive chairman and global president Gustavo Martinez rises to CEO.

It’s What You Do With Big Data That Counts

Big data can inform creativity but is no substitute for the human ingenuity.

Don Draper Wishes Bill Bernbach a Happy 100th Birthday

Here's an ad DDB placed in this week's Adweek, on the occasion of the centennial of its most famous co-founder's birth. It's also as much Don Draper as we're going to get for a while, although producti