Bob Jeffrey's Biggest Influence Was Bill Bernbach

JWT's outgoing CEO looks back on 11 years on the job

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In nine days, JWT's Bob Jeffrey will join the ranks of former agency chiefs as he shifts, as planned, to non-executive chairman and global president Gustavo Martinez rises to CEO. Jeffrey had a remarkably long run as head of a global shop, having succeeded Peter Schweitzer in January 2004.

During a recent lunch at La Fonda del Sol in midtown New York, the 60-year-old leader talked about his early influences—including his father and Bill Bernbach—what CEOs he admires and the hardest lesson he learned on the job.



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